Jonathan Rauch makes a sad point in a very funny way.
The health care market is full of market imperfections and inefficiencies. Airline travel may be annoying, but just imagine if the airline market worked the way that health care does. You wouldn't find out the price of your trip until after you traveled. There would be lots of cumbersome and redundant paperwork everywhere. And more. Improving efficiency won't solve all the problems of health care, but it would surely lessen the growth in costs.
Rauch's article is thought-provoking and highly recommended reading:
If Air Travel Worked Like Health Care
FASTEN YOUR SEAT BELTS -- IT'S GOING TO BE A BUMPY FLIGHT.